Personal project of a UX/ UI design for a luxury skin care brand webpage

#conceptdesign #productdesign

 

YASASHI means kindness, soft in Japanese. I wanted to design a page that inspires calmness, delicate and gentle feeling link to natural fragrances. In 2020 I designed a first draft, it was good and I liked it but it wasn't really following our buyer persona interests and needs. On this 2022 version the designed has been updated after analyzing our buyer persona, POV and user journey created for this project.

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Main competitors and brand inspirations are: Aesop, Deciem and Niod

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2020 version designed with Adobe Xd

2022 update designed with Figma