Concept & Editorial Design
Personal project for the Graphic Design Master 2018 at Aula Creactiva in Madrid (Spain).
This issue is dedicated for women who love winter sports. Bold interviews and other daring features that challenge the status quo in the male dominated extreme sports industry. Flakes strives to set a unique and stylist example in the sports magazine world. Encouraging women to experience the freedom & joy of all kinds that winter sports can bring.
The editorial design is bold, simple, minimal style with just few predominant colours. A colour palette of blues, magenta and white. Finding the perfect images to compliment the relevant feature. Images that evoke freedom and inspire to reconnect with your carving roots.
Reflecting these values, the identity including the logo, mark, brand colours and typographic system extends through sustainable print paper, conscious material choices for printing and and an inviting digital presence.
Fonts used Abril fatface, Antonio and Minion Pro.